Linkedojet: The #1 Linkedin Automation Tool On Cloud: February 2021

Tuesday, 2 February 2021

How To Leverage LinkedIn Groups To Generate Quality Leads

Still wondering if LinkedIn groups are worth your time? Can they generate quality leads for your business?

Let me answer your ‘why’ with this scene!

Imagine yourself at a professional networking event. Everyone at the event is wearing color-coded name tags or t-shirts.

In one corner, you find all the salespeople sharing the best practices, while in other, all the marketing CEOs hold talks, discussing the latest marketing trends of the year.

Now, if you look closely enough, this happens on LinkedIn every day, particularly in the LinkedIn groups.

They are the epitome of professional groups, all of which are based around a particular industry/niche. Like-minded professionals flock together on these LinkedIn groups all day long.

So, that answers your ‘why’, but partly! To make them worth your time and generate leads, you must know how to leverage LinkedIn groups the right way!

And that’s what we’ll guide you through in this post.

So, let’s jump right in!

How to leverage LinkedIn groups for generating business leads?

1. Join the right LinkedIn groups

Totally the first step to do!

To generate leads from LinkedIn groups, you must find and join the right ones, which are full of your potential customers.

But how to search for LinkedIn groups?

Note the game plan!

Decide your ideal client or target audience, to whom you want to market and sell your product/service.
Find groups that cater to that community. For example, if you are a content marketer, you’ll of course join the groups related to content marketing, but also others such as copywriting and digital marketing.
Joining LinkedIn groups is relatively easy. First, go to your LinkedIn dashboard, and search the ‘Work’ button. Click on it and you’ll see a drop-down menu. Click on ‘Groups’ and you’ll be directed to the Groups page.
By default, LinkedIn filters groups by your industry and recommend you to join them.
You can also search the LinkedIn groups by using the Advanced Search feature. Here’s how!

Read the group’s description carefully to see if it fits your business, your goals, is active, and if the people in it are posting valuable content.
If the group is a right fit for you, click on ‘Ask to join’.

After joining, the next step is how to use LinkedIn groups!

2. Connect and communicate with potential customers

When you are in a LinkedIn group, you become a second-degree connection with everyone in the group which makes it easier to connect with your potential customer.

After creating a connection, you can start communicating with them directly through LinkedIn messaging. Share ideas, growth strategy, and teach them about your product and services.

Now, there are two ways to LinkedIn groups marketing.

Number one, you can manually visit the profile of each group member and start writing a personal connect message one-by-one.

But you know one thing- you’ve spent an hour doing this task and still have a long way to go.

For instance, I’m a member of the LinkedIn group ‘B2B Social Media for Lead Generation’ which has 7000 members.

Now, if I wish to connect with all these 7000 members with separate connection requests, it would overwhelm and be time-consuming.

Well, luckily, there’s a much better way to do that!

It’s using LinkedIn automation. Did you guess that right?

But why should you strongly consider LinkedIn automation for LinkedIn lead generation strategy?

Foremost, it saves you time in writing the same cold outreach messages; on an average 20 man-hours.

And with Linkedojet, LinkedIn automation doesn’t have to be hard.

With Linkedojet, you can set up your LinkedIn outreach campaign in less than 10 minutes, view the results of your campaign from a single dashboard, and even run multiple accounts from one place.

3. Create relationships and gain trust

LinkedIn groups are a great way to promote your business and build your network. You can establish yourself as an expert and a thought leader by using the groups effectively.

Now, what I mean by using the groups ‘effectively’?

Well, here’s what I mean!

Create a piece of content that is super valuable to the group.
Don’t appear pushy by just sharing ads of your business.
Post relevant comments to the discussions taking place in the group.
Answer the questions by the group members.

That means you need the best topic to create content on. For content ideas, ask yourself these questions:

Pro Tip: Make sure that you’re each post in the group should inspire engagement by asking a question, sharing a personal story, or asking for feedback.

4. Create a lead magnet or content upgrade

Take your content one step further by including a lead magnet, also known as content upgrade.

Content upgrade is a piece of information relevant to a particular post in such a way that it maximizes the chance of a reader actually converting into a subscriber after reading or watching your content.

For example, you wrote a content piece on using the right social media analytics to monitor and improve your social media presence. You can offer a downloadable PDF version of it as a content upgrade.

However, there are certain do’s and don’ts of LinkedIn groups marketing to bear in your mind.

Do’s and Don’ts on how to leverage LinkedIn groups

DO: Look for discussions that you are expert in and can contribute genuine, quality contributions
DO: Ask questions you are interested in starting a discussion around
DO: Share content to the website articles and others if they can be valuable to the group
DON’T: Join a group that you can’t offer quality contributions to
DON’T: Be overly self-promotional and only post links to your own website
DON’T: Start a discussion in the group and then not answer people’s responses

How to Leverage LinkedIn groups with Linkedojet?

As said, Linkedojet saves your time in connecting to your potential customers in LinkedIn groups by automating the process of sending connection requests and messages.

However, that’s not the end to the perks of Linkedojet!

Being a cloud-based tool, the automation activity from Linkedojet clones a human activity on LinkedIn, thus making it safe to use.

Plus, you can run a drip campaign for your LinkedIn outreach and marketing, saving time and efforts with Linkedojet.

Final verdict on LinkedIn groups marketing

If you are using LinkedIn for your lead generation, you can’t afford to miss out on LinkedIn groups. They are the goldmine for quality lead generation.

All the more, you can automate LinkedIn outreach to the group members with Linkedojet LinkedIn automation tool and save your time, while enjoying the benefits of quality leads.

It’s just that you need to find and join the right groups in your niche and follow the above steps on how to use LinkedIn groups.

Did I miss out on any steps on how to leverage LinkedIn groups for lead generation?

Share in the comments below!

Why Should you Go for White Label LinkedIn Automation?

LinkedIn is the fastest growing platform where one can generate quality leads and B2B connections.

When you add LinkedIn Automation to the equation, you can do this even while sleeping.

But things get difficult if you’re doing this for multiple accounts.

Then you’ll definitely face problems with LinkedIn Automation, such as:

Management of different LinkedIn Accounts
Sharing derived results with clients
Delegation of control over LinkedIn profiles
Safety and privacy concerns of clients

Puzzled?

Relax! I will explain these problems in detail and also give the right solutions for them.

So, without further adieu, let’s hop right into the post.

4 common challenges while opting for LinkedIn Automation Software

Every LinkedIn Automation tool in the market is not agency-friendly.

They might be good when you’re working on a single profile, but problems arise when you go towards handling multiple LinkedIn Profiles.

Problem No. 1- Management of different LinkedIn Accounts

The more LinkedIn accounts you have to manage, the more difficult it becomes to keep track of every detail.

Not to mention logging in and logging out multiple times just to confirm certain things.

It not only takes a lot of time, but is really exhausting, especially when the numbers are really high.

Problem No. 2- Sharing derived results with the clients

Preparation of reports of all the insights of the LinkedIn account is necessary to show your client how well you’re handling their LinkedIn Account.

If your LinkedIn Automation Software doesn’t create these for you, you are going to spend a lot of time creating them, thus giving you less time for other important work.

Problem No. 3 - Delegation of control over LinkedIn Automation

What I mean by delegation of control is the amount of control people have on your profile in the LinkedIn Automation tool.

When you are an owner of an agency that provides LinkedIn Lead Generation Service, you will have many LinkedIn profiles to manage, and also employees do some of your work.

But ideally, you don’t want to give the entire control of your LinkedIn Automation in the hands of someone you don’t fully trust yet, or someone who could potentially mess things up.

This is also missing from many LinkedIn Automation tools in the market and poses a big problem for agency owners.

Problem No. 4 - Privacy and safety concerns

It is mandatory for the LinkedIn profile owners to give a password to an agency so that they can log in on their behalf. This makes them feel vulnerable.

The other concern is about their LinkedIn profile getting suspended for invalid behavior, in case LinkedIn cracks that their profile was running on an automation service.

Solutions for the above-mentioned problems

Solution No.1- Use the right LinkedIn Automation Tool

As told earlier, most of the LinkedIn Automation tools in the market are not agency-friendly but well, some are!

And one such example is Linkedojet!

Linkedojet is a cloud-based LinkedIn Automation that offers a single dashboard from where you can handle multiple LinkedIn profiles without having to log in and log out repeatedly.

Solution No.2: Use LinkedIn Automation which has the functionality to create reports

Again, Linkedojet offers this functionality as well. You can export excel sheets in just a click, ready to be shared instantly with your client.

Solution No. 3: Use a LinkedIn Automation Software that lets you to delegate control

You can overcome this problem by using a LinkedIn Automation Software that lets you limit the amount of control another person has over it.

But that’s not the only solution.

In Linkedojet, you can share ONLY the exported data with your employee. You don’t even have to go through the trouble of creating a separate login for anyone.

Solution No.4: Use a LinkedIn Automation tool that mimics human behavior

If your LinkedIn Automation doesn’t have advanced campaign customization settings, then stop using it. It will lead to your LinkedIn profile being banned.

Linkdojet offers advanced LinkedIn campaign customization settings. Also, since it is a cloud based software, it is really safe and LinkedIn won’t be able to detect automation if you keep your automated actions in check and humanly possible.

Bonus Tip For All The Agency Owners!

If you are running a LinkedIn Lead Generation Agency, we have something amazing for you!

We can help you grow and manage multiple clients on autopilot.

If you’re having difficulty in:-

● Showing growth to your client on their LinkedIn Profile

● Creating reports of all campaigns manually

● Sharing statistics

● Managing multiple accounts

Then you might just want to consider our whitelabel offer!

Are you wondering what is whitelabeling?

Whitelabeling is a scenario where a product or service is produced by one company and marketed by another company, who rebrand it to look as if the 2nd company(those who are marketing it) is selling it.

Generating leads on LinkedIn is where all the businesses struggle. Apart from that, building relationships with all of your prospects before they convert is a lot for just one person to manage.

We offer ready-made solutions for all your problems.

With LinkedIn’s data-rich filters, Linkedojet can help you find your ideal clients.
With its automated and personalized messages and follow ups, Linkedojet will help you reach out to more clients at scale.
You can get in front of your target audience and start engaging them in conversation.

Having a whitelabel partner lets you accomplish things that your company may otherwise struggle with. For example, if you are only starting out, you may not have the resources necessary to grow your business. But by investing in a whitelabel agency, you can get the support you need, and start enjoying results that can be seen.

Linkedojet can help your business keep up with the pace of your competition and to even get ahead of them.

What sets Linkedojet apart from other whitelabel agencies is that we take a personalized approach to every single campaign.

We know that your business has unique needs and goals. No one understands your business better than you do. That is why Linkedojet ensures providing an experience that is custom made and tailored specifically for your business.

To add to your plate, all the Whitelabel clients of Linkedojet can give independent logins to their end clients, and adjust the rights given to them for editing their campaigns.

This lets Linkedojet help you in a way that is actually impactful.

Linkedojet simplifies your lead flow, giving you the tools and education you need to build a sustainable sales pipeline.

You can use Linkedojet in three simple steps:

Finding your audience
Adding your message
Launching your campaign

It’s that easy.

Also, we believe in providing cost-effective options for White Label LinkedIn Automation.

Linkedojet empowers customers with its superior onboarding process and lifetime support. If you choose Linkedojet to be your whitelabel partner, you can wake up to an inbox full of qualified prospects that are ready to buy from you.

Conclusion

Your entire automated LinkedIn Lead Generation campaign depends upon the LinkedIn Automation tool you use.

Most of the LinkedIn Automation tools out there are not agency-friendly but the product that we recommend, Linkedojet is!

Linkedojet is a cloud-based LinkedIn Automation tool that is made with agencies and agency owners in mind.

It was made in such a way that multiple accounts can be accessed from a single window (dashboard) and it eliminates the need to sign in and sign out, and to even directly access your LinkedIn Profile.

You can do all the tasks from sending messages, sending connection requests, planning follow ups to setting replies beforehand and setting campaigns from the dashboard of Linkedojet.

Not only that, there is no need to manually make reports, since Linkedojet generates them with only a single-click. You can even track your reports from the same dashboard.

Linkedojet is really time efficient and saves you from all the manual work.

As regarding the safety of your LinkedIn profile, this cloud-based tool is the safest thing you can get.

Each LinkedIn account on the automation tool will run on its dedicated IP address.

Just make sure not to do any actions that make your profile look suspicious.

Last but not the least, we provide White Label LinkedIn Automation option at pocket-friendly prices.

So, are you in for our Whitelabeling partnership?