How to launch a Safe LinkedIn Automation Campaign Without Spamming

 

LinkedIn is the gold mine for generating B2B leads!

But is LinkedIn safe? What is a safe Linkedin Automation process? There is a plethora of questions to consider.

• What will you prefer on LinkedIn regarding B2B lead generation? Quality or quantity?
• How much are you spending to acquire those leads, and how to determine if the scenario is profitable?
• Which of these metrics matter the most to you for lead generation efforts?

1. Click through rate (CTR)
2. Total clicks/leads
3. Cost per click (CPC)
4. Total Sales conversions
5. Cost per lead

If you think there are free ways to generate leads, you are fooling yourself. Even if it doesn’t cost you bucks, it costs your time, which is worth a lot!

To answer the above questions, all the metrics matter. And if you look deeper, there is higher CPC with lower clicks/leads on LinkedIn, but overall, the LinkedIn campaign leads to a higher conversion rate and lower cost per lead conversion, which makes it the best and favorite platform for lead generation.

How to Launch a Safe LinkedIn Automation Campaign without Spamming

• Advocacy on Safe LinkedIn automation
• Pros of LinkedIn automation
• Cons of LinkedIn automation
• What is LinkedIn spamming?
• Challenges to LinkedIn Automation and How to launch safe LinkedIn automation campaign
  • 1. Safety and Privacy concerns
  • 2. Inability to manage all things from one place
  • 3. Managing permission and roles
  • 4. Sharing results
• So, what makes a safe LinkedIn automation tool?
• How to launch a safe LinkedIn automation campaign?
• Final words

Advocacy on Safe LinkedIn automation

I rest my justification for LinkedIn as the topmost lead generation platform here! And now, I move on to advocating the safe LinkedIn automation stuff.

If LinkedIn is at the heart of your daily business activities, whether searching leads, hiring or extending your professional network, doing it manually is challenging and time-consuming.

That’s where LinkedIn automation tools come to aid by helping the user automate dozens of everyday tasks- sending connection requests, sending follow-up messages, sending messages to 1st degree connections, and lots more.

Like any other social media platform, LinkedIn marketing campaigns will also need automation at some point of time to achieve enhanced results.

But LinkedIn automation is a whole new game.

That’s because LinkedIn takes a very strict stand on automation and you really need to be smart about your automation tool to avoid a ban on LinkedIn.

Read: How to avoid getting your LinkedIn account restricted?

These strict rules bring out automation challenges before marketers who choose to use an automation tool for their business.

But before we talk about those challenges, let’s quickly glance through the pros and cons of LinkedIn automation.

Pros of LinkedIn automation

• Avoid the overwhelm of connecting with your leads on a massive scale
• Help in business-related and valuable communications on a scale
• Save time in managing the leads from multiple accounts, especially if you have a dozen of them

Cons of LinkedIn automation

• Using LinkedIn automation means you’re risking your LinkedIn account being restricted
• It’s little difficult to apply personalization to your automated LinkedIn marketing campaigns where you send out messages to hundreds of people

Read: How to Connect with C-level Executives on LinkedIn in Right Way

However, the benefits of LinkedIn automation outweigh the loopholes. Plus, the loopholes get completely dissipated if you use your LinkedIn automation the right way.

Many marketers think that LinkedIn automation is ineffective and spam, and thus, shrink back to their comfort shell. But that’s not true!

Let’s reveal the reality!

What is LinkedIn spamming?

Spamming on LinkedIn isn’t the same as for other social media platforms. LinkedIn spamming specifically constitutes the following:

• Self-promotion to the highest degree
• Pitching about your company in the post comments
• Endorsing people whom you don’t know on LinkedIn or haven’t worked with
• Scraping user’s email addresses and sending them mails
• Persistent follow-up messages, even when there’s no reply after three follow-ups
• Sending your sales pitch immediately after the user accepts your connect request

Now, when you know the difference between automation and spamming, it’s easier to make the choice of LinkedIn automation. Yet, there are certain challenges to it.

Let’s hop in to solve them!

Challenges to LinkedIn Automation and How to launch safe LinkedIn automation campaign

1. Safety and Privacy concerns

Privacy aspect is a huge issue for marketers and agencies. While managing more than one account, you’ll be faced with the difficulty of logging into each one separately.

Thus, you need a safe LinkedIn automation tool that allows you to manage multiple LinkedIn accounts from a single dashboard.

Further, the safety issue stems from the potential risk of your LinkedIn account being banned. This issue can be resolved by using an automation tool that mimics human behavior and evades the LinkedIn spam policy.

All this can happen ONLY when you use cloud-based automation tools. Additionally, the tool should be able to use dedicated IP addresses for each account to avoid being flagged.

2. Inability to manage all things from one place

Managing multiple LinkedIn accounts at once with a single set of hands is tricky.

The issue is more evident when you have to log into multiple accounts, for different clients, with projects based in different time zones. In such a scenario, automation is the ONLY savior.

Besides signing-in and signing-out of each account, you’ll have to keep track of every single activity you do on each account. Each account equates to more time, more resources, and more confusion.

To solve the problem, you need to invest in a LinkedIn automation tool that allows you to manage multiple LinkedIn accounts and different campaigns for each account.

This ensures you aren’t overwhelmed by the number of accounts and LinkedIn campaigns you have to manage.

3. Managing permission and roles

The biggest headache when trying to manually set up LinkedIn tasks? Roles and permissions!

Quick fix? A safe LinkedIn automation tool!

Let’s say your department head wants to check in on your progress and needs to access multiple profiles you manage. Automation makes the process simple through a shareable customized link.

Safe LinkedIn automation with multiple accounts needs an initial set-up where you create roles and permissions for your team. Access is then granted via a shareable link so that the account owner can log in and share the credentials with his co-workers.

The co-workers can have the custom URL to complete the tasks assigned to them without interrupting the activity of other users on that account. Though important, not every LinkedIn automation tool offers this feature.

4. Sharing results

When you are managing multiple accounts for your business or the clients, you need a way to generate results for the tasks done on each account.

You/the client deserves to know the impact of your activities on the profile and the brand.

Again, the Band-aid is LinkedIn automation!

As an entrepreneur or an agency, you need to devote time to other more productive tasks than populating spreadsheets with data. So, let your LinkedIn automation tool do this!

So, what makes a safe LinkedIn automation tool?

By now, you are clear on the aspect that LinkedIn automation tools are not a problem. It’s how these tools work that causes the problems.

And that’s something you don’t need to worry about when using Linkedojet!

Linkedojet’s smart automation approach allows you to streamline your workflow and manage all your leads without the risk of your account getting restricted.

By mimicking human behavior and using dedicated IP addresses, Linkedojet is a cloud-based automation tool that gets your LinkedIn marketing campaigns set the right way.

How to launch a safe LinkedIn automation campaign?

• Keep an eye on the number of LinkedIn ion limits or the connect requests sent in a day; keep it up to 70 per day. Prefer sending a free InMail first to those leads who have a open profile instead of a connect invite.
• Do not exceed the number of messages sent to 1st degree connections beyond 60 per day
• Do not forget to withdraw pending invitations from time to time (Linkedojet helps you do this automatically)
• Alongside safe LinkedIn automation, be active on the platform by posting relevant content
• Consider using Sales Navigator with LinkedIn automation tool since it has filters to healp you reach decision makers.

Final words

Even with the associated risk, LinkedIn automation has advantages that are too good to ignore. And when you use the right tool in the right way, the risk is insignificant, which makes such a tool even more attractive.

So, keep in mind the above LinkedIn etiquette to launch a safe LinkedIn automation campaign without looking spammy.

This content originally appeared here on: https://linkedojet.com/blog/launching-safe-linkedin-automation-campaign/

How to Use LinkedIn Events for B2B Lead Generation: A Detailed Guide

If I say, “It’s a difficult time to plan events, it would be a wild misrepresentation of the truth.”

Stay-at-home requests and social distancing rules have been embraced almost everywhere to minimize the spread of the COVID-19 virus. But the need to communicate, collaborate, and network is still the same.

In a study of over 1000 mid-level and senior marketers taken a year ago, 41% recorded live events as “the most important marketing channel” for their business objectives.

With conventions and gatherings on hold, marketers are searching for tools to assist them with investigating digital alternatives.

We’ve all needed to adjust to another reality, yet purchasing, selling, employing still needs to happen. In the event that you fade on your crowd currently, there’s no assurance they’ll be sitting tight for you when you return.

Regardless of whether associated with fundamental tasks or simply attempting to get past these difficult times, businesses actually need to plan and host events.

The main difference is that these social gatherings take place on the internet or virtual spaces. LinkedIn, the world’s largest professional network, had no option except to push out a feature– LinkedIn Events.

For many businesses, LinkedIn is the busiest center point of activities involving individuals they need to reach.

In such a scenario, how to use LinkedIn events? Furthermore, for what reason is LinkedIn Events going to get perhaps the most utilized highlights of the stage to interface with business leaders?

Let’s answer these in the post today!

How to Use LinkedIn Events to Generate B2B Leads

• What are LinkedIn Events?
• Who Can Use LinkedIn Events?
• Why Use LinkedIn Events?
• How to Create and Manage Your LinkedIn Event
• How to use LinkedIn Events?
• Known Issues and Challenges in How to Use LinkedIn Events
• Success with LinkedIn Events
• Conclusion on How to Use LinkedIn Events

What are LinkedIn Events?

LinkedIn Events is Microsoft’s (eagerly awaited) proficient response to Facebook Events.

For Microsoft, it additionally fills a subsequent need, which is an approach to decrease LinkedIn clients’ reliance on third-party tools like Meetup to welcome their LinkedIn followers to virtual or in-person events.

If you’ve at any point hosted a Facebook event, you should feel comfortable and acquainted with LinkedIn Events right away.

At the point when you create a LinkedIn Event, you become that event’s organizer. In that role, you can specify the details of the event and invite participants.

LinkedIn Events can be private or open to anybody. With your permission, participants can further invite their own connections to the event. They can also associate and speak with one another in the event feed. This engagement channel can conceivably be a priceless instrument in networking and community building.

What LinkedIn Events don’t give is a digital venue to have the actual event. When the day and the hour of your event shows up, it depends on you to give the venue.

So, in the event that you have a virtual job fair booked, you’ll need to guide all the participants to a Zoom call or something similar. While Microsoft has extra highlights and combinations arranged that may change sooner than later, until further notice, LinkedIn Events is tied in with promoting and organizing the lead-up to the actual event.

Who Can Use LinkedIn Events?

Though dispatched last October, LinkedIn Events has been in a beta testing stage until as of now, accessible to just certain selective brands and pages.

Mainly due to the sky-rocketing demand for better work-from-home tools, it was released for general usage right on time, alongside various other LinkedIn features (like LinkedIn Live). Any LinkedIn page owner would now be able to create a LinkedIn Event, and anybody with a LinkedIn profile can mark themselves as a participant.

As a LinkedIn Event organizer, be an individual or a company, page administrators can create events for company pages. While creating and portraying the event, the organizer can change the event’s privacy settings, send invitations, give authorization to different participants to send invites, cancel invitations, and remove participants. The organizer can’t be changed once the event has been created.

Participants can see the complete list of LinkedIn members who have accepted invitations to the event. They would then be able to invite them to connect in the event if they wish. They can likewise begin discussions and post media to the event feed.

Why Use LinkedIn Events?

Utilizing LinkedIn Events doesn’t need a ton of justification. The platform is generally utilized by B2B professionals, the feature is free to use, and in case you’re organizing a virtual event, it’s worth using.

LinkedIn Events taps you directly into a business-oriented target audience, placing you in contact with the relevant group to welcome to a webinar, virtual meeting, or summit.

Read: How to connect with C-level Executives on LinkedIn

With over 63 million LinkedIn users who occupy decision-making positions inside their organization, it’s no big surprise that LinkedIn is the main B2B marketing channel.

It is additionally the top social media platform for B2B lead generation by a wide margin. Event notices native to the platform are undeniably bound to draw the notice of professionals looking through LinkedIn compared to Meetup or Eventbrite.

The best reason to use LinkedIn Events is the increased likelihood of engagement you’ll get from having these notifications attracting the attention of your followers. Since the event itself doesn’t have to be held on LinkedIn, you’re not locking yourself into anything by organizing and promoting an event through LinkedIn Events.

When you’ve got a no-strings-attached messaging channel that can put your event information in front of the eyeballs of real B2B decision-makers, why wouldn’t you use it?

How to Create and Manage Your LinkedIn Event

It’s easy to create a LinkedIn Event from the LinkedIn desktop site or mobile app. If you are trying to create an event for a company page, you need to have page admin privileges.

Note that all admins of a page will have access to the page event management even if they are not attending. Admins who are attending the event will also have access to the event feed content, and get notified about requests to join a private event and posts made by the attendees.

To create your LinkedIn Event:

• Click on the Home icon (desktop) or your profile picture (mobile).
• On the menu panel that appears, select the + icon next to “Events.”
• A pop-up window will appear. Enter your event details and click or tap “Create.”
• You’ll be redirected to the event page.

Note: Once you start creating your LinkedIn Event, you have to either complete or abandon it. You can’t save it as a draft. So, keep all your graphics, information, and URLs handy before creating a LinkedIn Event.

How to use LinkedIn Events?

Editable LinkedIn Event information includes:

• Event name
• Logo (400 x 400 pixels)
• Banner image (1,776 x 444 pixels)
• Location
• Venue
• Scheduled date, time, and time zone
• Description
• An external URL
• Note that you can change the event details after it has been created

To manage your event’s details:

• Find “Events” on the menu panel and open the drop-down menu.
• Select the name of the event you want to edit.
• The event page will load. On a desktop, click the “Edit” button at the top of the page. On mobile, tap “Manage Event.”
• A drop-down menu will appear. Select “Edit Event.”
• Don’t forget to save your changes, and keep in mind that your attendees will receive an automatic notification if you change the date, time, or location of the event.

The organizer also decides whether the event is public or private.

Public events:

• Can be found by any LinkedIn member who searches for it by name.
• If your invitees share the event on their feeds, their connections can register to attend.
• Anyone who can access the event page can mark themselves as attending, share the event on their feed, or invite their connections to attend.
• It’s worth remembering that, as mentioned above, attendees have full access to the list of attendees. This can be an issue if your public event attracts unwanted attention.

Private events:

• The event page can only be accessed by LinkedIn members who have been invited or were given a specific event URL.
• Requests to attend sent through the event page must be approved by the organizer.
• Organizers can send out event invitations, and when creating the event, you can decide whether or not to allow attendees to invite their connections. If you grant them this ability for an event set to private, you won’t need to approve those requests.

To send out invitations:

• Navigate to the event page.
• Select “Invite.”
• Select the connections you wish to invite. You can search for specific names.
• Tap or click “Invite,” which will appear with the total number of new invitations you are sending out.
• Organizers can also remove attendees and cancel invitations. These actions cannot be undone, so proceed with caution.

Navigate to the event page.

Select “Manage Attendees.” (On mobile, you will have to tap “Manage Event” first.)

On the desktop, click the “Attending” tab. A list of attendees will appear. You can click “Remove” next to an attendees’ name to remove them. A pop-up window will ask you to confirm the removal. On mobile, the tab is titled “Confirmed” and you have to open up the “…” menu next to the attendee’s name to select “Remove.”

To withdraw an invitation, you would instead select the “Invited” tab and click or tap “Withdraw” next to the invitee’s name.

The “Requested” tab allows you to approve or deny pending requests to attend.

Note: Both organizers and attendees of any LinkedIn Event can send up to 1000 invitations per week, after which an error message appears barring you from further invitations.

Known Issues and Challenges in How to Use LinkedIn Events

It must be remembered that LinkedIn Events is still in beta and has been released early due to the current extraordinary circumstances. Microsoft has been entirely upfront about the fact that it is by no means product ready and still has some limitations and apparent bugs.

However, the biggest issue we can find with LinkedIn Events is that it lacks proper integration with LinkedIn Live, the platform’s new video streaming service.

That means that if you’re hosting a livestream, webinar, or video presentation, you still can’t easily hold the event on LinkedIn, even though it theoretically has the capability. Because of the lack of integration, you’re still stuck using offsite, third-party tools like YouTube Live or Zoom.

We’re sure that eventually LinkedIn Events and LinkedIn Live will play very nicely with each other. At the time of writing – they’re not there yet.

Success with LinkedIn Events

Microsoft isn’t revolutionizing virtual event planning with LinkedIn Events, but is simply making a feature that’s familiar and widely used on other social media platforms available on LinkedIn.

In doing so, they’re giving B2B marketers a powerful tool that can help with content marketing, brand development, and influential reach in a space that’s already rich with B2B networking and lead-finding potential.

Event planners and marketers have been waiting for LinkedIn Events for a long time, and while a global pandemic might be the worst possible reason to get to open this present early, that’s no reason not to start making use of it.

Just keep in mind it’s still only a public beta, so it’s missing some critical features and integrations. In addition, don’t be surprised if you are faced with some minor technical issues with event page management.

Conclusion on How to Use LinkedIn Events

Despite the rough edges, LinkedIn Events is nevertheless ready to join your arsenal of event promotion channels. With some tweaking, it can already serve as an important channel for reaching and engaging potential attendees before and during the virtual events you’re cooking up under lockdown.

So, when are you hosting your next LinkedIn event?

This content originally appeared here on: https://linkedojet.com/blog/how-to-use-linkedin-events/

How to Speed up your B2B Lead Generation Process (The SOLE way)

 “B2B lead generation is damn easy!”

Did you hear anyone say that ever?

Probably not!

That’s because B2B lead generation involves collecting your prospective customer’s information, such as name, company name, job title, email, and sending them personalized messages to make sales.

Read: How to use LinkedIn Sales Navigator to BOOM your lead generation?

And the end goal of B2B lead generation is to create a consistent pipeline of prospects that eventually convert to your customers.

So, let’s discern the steps involved in B2B lead generation first!

How to Speed up your B2B Lead Generation Process?

• Steps involved in B2B lead generation process
  • 1. Finding B2B leads
  • 2. Reaching out to your leads
  • 3. Qualifying and segregating your leads
  • 4. Closing the leads
• Benefits of LinkedIn automation for B2B lead generation
• What makes Linkedojet the right choice for your business?
• Take away message

Steps involved in B2B lead generation process

1. Finding B2B leads

Undoubtedly the first step!

Finding the contact information of your potential customers is the first thing you need to do.

And digital transformation is forcing businesses to change their lead generation tactics to match the new reality.

What’s interesting to note is that this change is driven by the customer!

2. Reaching out to your leads

Once you have a list of high-quality leads at your disposal, the next step is reaching out to them through personalized messages or replying to their queries.

Read: How to connect with C-level executives the right way?

3. Qualifying and segregating your leads

After your first interaction with the leads, you’ll need to measure who is more interested in your business and likely to convert to your customer.

For the purpose, you need to gauge the stage leads are at during the buying process. These stages include:

• Research and Awareness – The prospect is aware of the problem they have, or the solution they need, and learn more about it. At this stage, they’ll consume content like blogs, white papers, and case studies.
• Consideration – The lead knows exactly what product/service they need, and will now detail their specific needs before connecting with the suppliers.
• Decision – Filtering through multiple service providers that best suit their needs, the prospect will now have meetings with you to complete the purchase.

Not all leads will be at the same stage at the same time.

So, you have to tag your leads accordingly based on which stage of the sales cycle they are at.

4. Closing the leads

Bingo! The prospect finally choses you and the deal is done, after several calls and meetings.

But the average speed of B2B lead generation to conversion is 84 days.

However, these 84 days also mean lost deals because you forgot to follow up with the lead or followed them up with the wrong opportunity.

Also, it includes countless hours spent in gathering the data of the leads and reaching out to them with personalized messages.

So, is there any way to speed up your B2B lead generation process?

To answer this, let me pull your attention to some important facts:

• A study at MIT reveals that businesses who have embraced digital transformation are 26% more profitable than their peers.
• Digital transformation in B2B lead generation means replacing cold calling with social selling. And LinkedIn is the proverbial diamond in the rough sea of B2B lead generation.

With a thriving social network of over 600 million users, and a home to over 9 million business profiles from over 200 countries, only an imbecile would sideline LinkedIn for B2B lead generation.

86% of the businesses believe that cloud technology is cardinal to digital transformation.

Evaluating all these data, LinkedIn automation is the answer to speed up your B2B lead generation.

Benefits of LinkedIn automation for B2B lead generation

LinkedIn automation involves the use of third-party tools to automate sending connection invites, messages, view profiles, and follow selected pages on LinkedIn.

How will this benefit you?

Just think! If you can:

• Set up your LinkedIn marketing campaigns for the entire month in one go, with no hassles
• Save about 20 man-hours in managing your LinkedIn marketing and outreach campaigns
• Manage your multiple LinkedIn accounts from a single screen
• View the performance of your campaigns with exact data analysis

Won’t that improve your sales velocity?

Definitely, it will!

So, investing in a LinkedIn automation tool will be a wise decision to speed up your B2B lead generation process.

But the next challenge is which automation tool to invest in?

These pointers will help!

1. Choose a cloud-based LinkedIn automation tool as it allows you to run your campaigns independent of your device or internet connection. Further, you save the operational cost and cost of using different desktops.
2. Invest in a LinkedIn automation software that can be integrated with other third-party tools or tailored as per your requirements.
3. Your ideal LinkedIn automation software should allow you to manage multiple LinkedIn accounts from a single dashboard

And the search for the right LinkedIn automation ends at Linkedojet!

What makes Linkedojet the right choice for your business?

There’s not one, but many reasons!

• Being a cloud-based automation tool, Linkedojet offers a single dashboard to handle multiple LinkedIn accounts without having to log in and log out repeatedly.
• Linkedojet analyzes your Linkedin outreach campaigns and creates reports which you can export to excel sheets or share it with your team in just one click.
• Linkedojet sets the amount of control your employee or team member has over the data you share with them
• Since Linkedojet mimics human activities on LinkedIn, there’s no chance of your LinkedIn account being banned.

Take away message

With fast-moving, always connected society, businesses have to adopt digital strategies and implement them seriously, if they wish to succeed in the coming months and years.

But this can get quite complex at first.

So, here’s how to get started:

• Think of implementing cloud solutions for your B2B lead generation, as they enable you to be agile and meet customer’s expectations on the go.
• Automate your lead generation process to save time and cost on non-productive tasks of your sales team.
• Personalize the experience for your customers with personalized outreach campaigns and evaluate the results to drive your future campaigns.

By focusing on these three parameters, you can successfully speed up your B2B lead generation, exceed customer expectations, and improve your customer’s experience.

So, have you started with cloud-based LinkedIn automation yet? If not, sign-up for a FREE demo here.

This content originally appeared here on: https://linkedojet.com/blog/speeding-b2b-lead-generation-tips/