Real Estate Lead Generation: How to Generate 3X Leads on LinkedIn

 E** Realty is one of the world’s fastest growing real estate brokerages based in Washington. Founded in 2009, the firm is now operational across 14 countries in the world with over 60,000 real estate professionals.

Real Estate Lead Generation Using Linkedin

• Challenges in Real Estate Lead Generation
• Why Realtors Should Use LinkedIn?
• Why Linkedojet for Online Real Estate Lead Generation?
• Company’s growth and how Linkedojet plays a role
  • With Linkedojet, the client has been able to connect with 650+ brokers in the past 5 months and working to close 3X more deals than before.
• Layout of Linkedojet’s Data Extraction Process Used
• How to Generate Real Estate Leads on LinkedIn?

Challenges in Real Estate Lead Generation

The client wanted to build a network of Real Estate Brokers across USA. LinkedIn was an obvious answer for reaching out to their target audience. They had been using LinkedIn as the primary source of real estate lead generation, but faced the challenge of how to scale. Further, before connecting on LinkedIn, they wanted to identify how many years the targeted leads have spent as a Real Estate broker and which regions they are licensed to work in. Doing this manually was strenuous and time-consuming.

Linkedojet helped them overcome the challenge by enabling to scan the description section of the targeted lead and run a drip campaign to connect with the selected ones, thus improving the scalability and saving time. They also needed a tool that was cloud-based and easy to use with minimal training.

Why Realtors Should Use LinkedIn?

The reason is obvious! LinkedIn is purely for business, unlike other social media. It lets you target leads based on your desired criteria like location, industry, past and present company, etc. Thus, it lets you narrow down your search and target only your prospective customers.

As a real estate owner, you need to network with other brokers and look out for new clients to keep your sales pipeline packed. LinkedIn can provide a load of information about your prospect like his location, years of experience, education, etc. to narrow down your search to the desired profiles.

Further, having a robust LinkedIn profile helps build credibility about your company and brand. LinkedIn has a vivid community of niche groups you can join for advice, ideas, counseling, and real estate lead generation.

As a real estate agent, you can promote listings, blog posts, curated articles, and market trends on LinkedIn to engage with your audience and get leads for your business.

Why Linkedojet for Online Real Estate Lead Generation?

For the client, it was particularly important to find a tool that could extract data from the targeted leads like the age of the person, years spent in a particular location and role. Moreover, it should run effectively without logging in and out repeatedly.

At the same time, it needed to be cost-effective to be used by multiple team members without extended training. The capability to scan the prospect’s profile for the above-mentioned criteria played an important role here.

Here’s a list of other handy features of Linkedojet:

• Add drip campaigns within minutes
• Set-up as many follow-up messages as you want
• Data analysis of your campaigns
• Add a list of leads to your existing campaigns without pausing them
• View the inbox of your multiple LinkedIn accounts on a single dashboard, replies from leads, and reply them back
• Apply tags to your leads to segregate them
• Filter out your leads
• Download the data and keep a record of your target leads

Company’s growth and how Linkedojet plays a role

The client wanted to network with Real Estate Brokers in USA having more than 5 years of experience.

Linkedojet helped them to scan the profile of each of their prospective leads going through their description, job titles, and years spent in that particular role. Then, with its custom-built process, the tool identifies the region in which those leads are licensed to work, and finally adds all the experiences as ‘Real Estate Broker’ to sum up their total experience in that role.

Finally, a drip campaign is run to connect and engage with the leads that fit the criteria set by the client. The entire process is streamlined saving 20 man-hours in lead generation for real estate and allowing them grow their business.

With Linkedojet, the client has been able to connect with 650+ brokers in the past 5 months and working to close 3X more deals than before.

Layout of Linkedojet’s Data Extraction Process Used

How to Generate Real Estate Leads on LinkedIn?

I think you shouldn’t be doubtful now if LinkedIn is good for real estate. After reading this case study, you ought to know the right strategy of lead generation for real estate – creating drip campaigns to connect with your targeted leads on LinkedIn.

And Linkedojet just makes it easier to create such campaigns in just a few clicks.

So, think about investing in LinkedIn for your real estate lead generation.

This content originally appeared here on: https://linkedojet.com/blog/generate-real-estate-leads-linkedin/

Learn A-Z of LinkedIn Company Pages in 5 Minutes(Simple Guide)

With over 700 million members, the entire B2B world congregates on LinkedIn. And a lot happens on the channel – posting of updates, job opportunities, sales pitch, chats, and building of relationships.

So, how do you cut through so much noise?

Answer is……a LinkedIn company page!

Launched in the year 2018, LinkedIn Company Pages are like profiles of individual companies, organizations, and institutions.

I know…I know…you have questions cropping in your mind about LinkedIn company pages.

Therefore, in this guide, I’ll help you learn A-Z of LinkedIn Company pages in mere five minutes.

So, let’s jump right in!

First things first…

The Essential Guide to Creating a LinkedIn Company Page

• Should you really create a LinkedIn Company Page?
  • 1. Promote products/services
  • 2. Post job opportunities
  • 3. Share helpful content
  • 4. Increase your searchability
  • 5. Connect with target audience
• How to create a LinkedIn company page?
  • Steps to create your LinkedIn Company Page:
    • Step 1: Log into your LinkedIn account
    • Step 2: Click on Work drop-down menu in the top right corner
    • Step 3: Click ‘Create LinkedIn Company Page + at the bottom
    • Step 4: Choose your company size. Let’s say we choose Small Business
    • Step 5: Fill out the details of your business:
    • Step 6: When finished, check the checkbox at the bottom to verify that you are an authorized representative of the organization and click Create Page.
• What to do after creating the LinkedIn company page?
• How to promote your LinkedIn company page?
• Final Words: LinkedIn Company Page

Should you really create a LinkedIn Company Page?

You’ll answer this yourself by the end of this section.

In short, a LinkedIn company page allows you to interact with your audience as a brand rather an individual. This further helps your audience to know more about your company/brand.

To elaborate more, here are the benefits of creating a LinkedIn company page:

1. Promote products/services

A business page on LinkedIn gives you another opportunity to promote the products and services of your company. You can introduce your products/services, describe its benefits to your followers, and share links to your website.

2. Post job opportunities

You can hire talented people for your company by posting the job opportunities on the business page and viewing the LinkedIn profiles of the potential candidates.

Plus, potential candidates can learn more about your work culture from your LinkedIn company page.

Read: How to Use LinkedIn to Hire the Right Talent?

3. Share helpful content

Apart from your personal profile, you can share valuable content like your blog posts on your LinkedIn company page too. This helps to educate users about your products/services and leads them through the stages of a customer journey.

It also drives more traffic to your website and turns leads into customers.

4. Increase your searchability

In today’s digital world, if consumers can’t find you online, you’ll be out of the business community. Thus, a LinkedIn company page is crucial for users to discover your company online.

Adding links to your website on LinkedIn business page will also improve your search engine rankings.

5. Connect with target audience

As a B2B business, LinkedIn company page is the perfect way to connect with your target audience. You can connect with business owners and professionals through blog posts, comments on other’s posts, messages, sponsored posts, and LinkedIn InMail.

Further, don’t forget these stats showing the power of LinkedIn platform:

• 94% B2B marketers use LinkedIn as the #1 channel to distribute content.
• LinkedIn makes up over 50% of all social traffic to B2B websites and blogs.
• 80% of B2B leads come from LinkedIn.
• 3X more conversions happen from LinkedIn than from Twitter and Facebook.

By now, you must have answered if creating a LinkedIn company page is beneficial for your business or not.

So now, let’s move forward and learn the steps to create one for your business.

How to create a LinkedIn company page?

You can create a LinkedIn company page absolutely FREE.

Before you get started, there are a few requirements you need to meet to create a LinkedIn business page:

• A personal profile on LinkedIn
• Your personal profile should be at least 7 days old
• The profile strength must be “All-Star” (Read how to achieve an ‘All-Star’ status on your LinkedIn Profile)
• Website of your company and company’s email (no generic emails like Gmail.com)
• You must list yourself as a current employee of the company in the “Experience” section of your LinkedIn profile

Steps to create your LinkedIn Company Page:

Step 1: Log into your LinkedIn account

Step 2: Click on Work drop-down menu in the top right corner

Step 3: Click ‘Create LinkedIn Company Page + at the bottom

Step 4: Choose your company size. Let’s say we choose Small Business

Step 5: Fill out the details of your business:

• As you fill out your company name, LinkedIn will automatically input the URL to match.
• Enter your company’s website. That’s crucial to connect your LinkedIn followers to your company website.
• Choose your industry, company size and type from the drop-down menu. This information helps LinkedIn to categorize your page for visitors.
• Add a high-quality logo of your business
• Briefly describe (120 characters) about what your company/business does in Tagline section

Step 6: When finished, check the checkbox at the bottom to verify that you are an authorized representative of the organization and click Create Page.

Now, you’ll see the Admin View of your LinkedIn Company Page, which is actually the behind-the-scenes dashboard from which you can make changes to your Page. Also, you’ll see that LinkedIn provides a helpful checklist of actions to complete. Important things to complete in this step are:

• Add an ‘About Us’ section describing your business/company. You have the limit of 2000 words to describe, so make the best use of it. Use keywords relevant to your industry.
• Add your company location. You can add multiple locations too.
• Add a cover photo keeping the size limit of 1,128 x 191 pixels
• Add up to 3 hashtags related to your industry and audience
• Add your company’s contact details

What to do after creating the LinkedIn company page?

Creating a business page on LinkedIn is job half done. You must spruce up your page to gain maximum out of it.

1. First, determine your Page admin(s), people who will be responsible for creating or delegating content on the page. To add new Page admins, click Admin tools > Manage admins in the top right corner of your Company Page and Add admins.

There are 3 types of admin roles:

• Super admin – has access to every admin permission on the page including adding and removing of admins, editing the page information, and deactivating the page.
• Content admin – has permission to create and manage content on the page, including updates, events, stories, and jobs.
• Analyst – has permission to monitor page’s performance through analytics and help drive company goals. An analyst has access to only the Analytics tab of the page.

2. Customize your call-to-action

Under the logo and next to Follow + button on LinkedIn company page, you’ll find an opportunity to mention your call-to-action (CTA). Pen it down thoughtfully to better engage your followers.

To customize your CTA,

• Click the pencil icon next to it.
• Turn on the custom button option
• Choose a button name from the drop-down menu and enter a URL to direct visitors to your website, landing pages, event registrations, and more

3. Keep your images up-to-date

Your company’s logo and cover photo visually introduce and engage your page visitors. So, keep them up-to-date with the latest branding and marketing materials.

4. Share engaging content with your followers

Consistently post on LinkedIn company page to inform, engage, and market to your audience. You can post updates to your products/services, job openings at your company, trends/news involving your brand, behind-the-scenes content featuring employee life, and blog posts.

5. Check your Company page analytics regularly to know who’s visiting and engaging with your page and what type of content they prefer.

6. Post content from partner companies or related businesses to engage other companies and promote your content to their audience.

How to promote your LinkedIn company page?

1. Ask your employees to add your company to their profile as their place of employment to build credibility of your page
2. Promote your business page on other social media profiles
3. Post regularly on LinkedIn and use relevant hashtags
4. Add company page link on your website
5. Invite connections to follow your company page

LinkedIn allocates 100 free credits per month to company pages, allowing you to invite 100 people to follow your company page. When the recipient accepts your invitation, the credit is returned to you. This is the limit shared by all admins to your page. Credits do not rollover.

To send invitations:

1. Sign in to your company page admin center
2. Click Admin tools and select ‘Invite connections’ from the ‘Grow your page audience’ list in the right-hand column.

1. Select members you want to invite or search for them in the bar at the top
2. Click Invite connections. After you have selected people to invite, the blue button in the bottom right will become active.

1. Your invitation will appear in the recipients’ invitations just like a personal connection.
2. Your received invitation to connect will look like this in your connection’s inbox:

Before sending invites to people to follow your page:

1. Ensure you have posted good content on your LinkedIn Company Page 
2. You can only invite a person to your company page once, so make sure your page is looking its best before beginning.

Final Words: LinkedIn Company Page

A LinkedIn Company page fortifies your brand awareness, trust, and social presence. It further augments your search engine rankings. So, use this guide to develop your LinkedIn company page today and start engaging with new followers and customers.

Have more questions about LinkedIn company page? Pen them down in the comments and I’ll answer them as soon as possible!

This content originally appeared here on: https://linkedojet.com/blog/linkedin-company-pages-guide/

 

How to Build a Highly Targeted B2B prospect list for Lead Generation

 

Prospects…leads….and revenue!

Isn’t that the dream or better say the goal of every entrepreneur?

And with B2B sales, one of the most effective ways to generate more leads is with a targeted B2B prospect list.

So, the question here is not “To prospect or not to prospect,” but ‘How to prospect?’ or “How to develop a prospect list?”

Without having a targeted B2B prospect list and a well-defined process, you’ll be sending cold emails to people who have no interest in your product/service and are least likely to engage with you.

You’ll miss out on contacting people who have the high possibility of being converted into buyers.

Therefore, first understand your prospects, and then learn how to build a targeted B2B prospect list on LinkedIn to generate quality leads for your business.

So, let’s learn the various tactics to build your targeted B2B prospect list!

How to Build your Targeted Prospect List?

• How to build a targeted B2B prospect list?
  • 1. Prospecting on LinkedIn
  • 2. Look for influencers on Twitter
  • 3. Track relevant pages on Facebook
• Final Thoughts on Targeted B2B Prospect List

How to build a targeted B2B prospect list?

There are various ways to go about building your target B2B prospect list:

1. Prospecting on LinkedIn

Ah! We all use search filters on the platform to narrow down our target audience to connect. Some of us use LinkedIn Sales Navigator too!

But, there’s something beyond this to create a targeted prospect list on LinkedIn!

Ever tried this method to build your target prospect list?

Follow these steps!

• Look for companies and articles related to your business product/service. Use hashtags related to your industry to find articles quickly and easily.
• See who all engaged on those articles
• Note down the details of those companies and people like their name, title, and LinkedIn URL and target them with your invites or InMails

2. Look for influencers on Twitter

To put it correctly, search for influencers related to your niche or business product/service. Such people are called micro-influencers.

Micro-influencers may not have as many followers as social media influencers who are more known to the general public, but they are famous in their niche and have a loyal, trusting and highly engaged audience.

To find these micro-influencers:

• Use Twitter’s advanced search feature to find the right influencers for your brand
• Identify the tags associated with your industry and use them to find relevant tweets of micro-influencers

Now, once you’ve identified the appropriate micro-influencers for your business, what’s next?

• Reach out to them and ask if they are willing to showcase your product on their account
• If they agree, look for people who engage on their tweet.
• Connect with them directly on Twitter with your message
• Also, search for them on LinkedIn based on other details like name, company, etc. and send them an invite or InMail

When a micro-influencer gives a shout-out to your product on Twitter, it can spark a word-of-mouth marketing campaign on the platform.

3. Track relevant pages on Facebook

That’s where identifying your customer profile will play a huge role.

Track those Facebook pages where your target audience is likely to hang out and engage.

Note down the details of the people who like and comment on the posts of these pages. They are your target prospects.

Send them a friend request on Facebook, invite them to follow your company page on the platform, as well as connect with them on LinkedIn.

Final Thoughts on Targeted B2B Prospect List

So, that’s a close look on how to build a targeted B2B prospect list for your business.

LinkedIn offers a powerful platform for finding and reaching out to your prospects. With a targeted prospect list, you can keep your sales pipeline full of potential clients.

And the best part?

Tools like Linkedojet help you take advantage of this opportunity without investing much of your time, efforts, and resources.

Liked the post? Help others build their B2B prospect list too by sharing it!

This content originally appeared here on: https://linkedojet.com/blog/build-targeted-b2b-prospect-list-on-linkedin/