How to Do Company Connections Targeting on LinkedIn – a Laser Focused Strategy

 

Ah! You know the benefits of creating and maintaining your LinkedIn company page. Don’t you?

In case you don’t, read it here.

Besides, LinkedIn company pages have another advantage.

You can use them for company connections targeting to grow your network and prospects list.

85% of B2B marketers say lead generation is the most challenging part. However, it won’t be any more with this laser focused strategy utilizing company connections targeting.

And for the purpose, there are a range of company properties you can use to reach your target audience.

Let’s have a look at what those properties are!

Laser Focused Strategy to Generate Leads with Company Connections Targeting on LinkedIn

• Audience Attributes for Company Connections Targeting
• What can be done with Company Connections targeting?
• How to get started with company connections targeting?
• Final Words

Audience Attributes for Company Connections Targeting

To target connections from LinkedIn company pages, you can use the following range of company properties:

• Company Connections: Use company connections targeting to reach the 2nd degree connections of the employees at your desired companies. However, this feature is only available for companies with more than 500 employees.

• Company Industry: With variety of industries like education, entertainment, agriculture, health and wellness, and others to choose from, you can narrow down company connections targeting to the primary industry of the company where the desired member is employed.

• Company Size: You can target company connections based on the size of the organization where the employees work. Company size is determined by the number of employees listed on its LinkedIn Page which go from 1 to 10, 11 to 50, and the increments increase gradually.

• Company Name: You can directly target the employees of specific companies by searching the organization’s name on LinkedIn.

• Company Category: Last but not the least, you can target companies by custom segments such as S&P 500.

Now, you have shortlisted the companies you wish to target for your lead generation. What’s next?

What can be done with Company Connections targeting?

• Run account-based marketing campaigns wherein you push your marketing campaigns in front of specific accounts and audience rather than targeting a larger audience. After choosing your specific audience, you can create content and run ads specific to account targeting.

• Reach out to the decision makers in target companies. Spending on LinkedIn ads is not feasible for all as LinkedIn requires a higher ad spend than other platforms. Alternatively, you can send connection invites targeting the decision makers of the companies you choose. (See the screenshot below)

How to get started with company connections targeting?

• Prepare a list of the companies you wish to target with their website, country, and industry and save it as CSV file. Remember the company attributes above which you can use to prepare your list.
• Upload the list on Linkedojet dashboard to create your drip campaign. Linkedojet will scan the list of employees in the companies you upload, scan their job titles, open the profile of your desired job title, and send them a connect invite.

For example, let’s say you wish to target the business development managers in the companies related to finance industry.

Here’s a step-by-step process to use Linkedojet for company connections targeting and connecting with decision makers in the company:

Final Words

In this post, you learned about another trump card to boost your lead generation process with company connections targeting using LinkedIn company pages.

Linkedojet comes into the picture where things get manual and tedious, by automating the tasks and saving your time and efforts.

So, what’s the wait for? Jump start to use this trump card and schedule a demo with us!

This content originally appeared here on: https://linkedojet.com/blog/company-connections-targeting-linkedin/

How to Use LinkedIn Groups for B2B Marketing of your Business

 

Besides outbound reach and marketing on LinkedIn, LinkedIn groups are another option to explore for the same.

However, the bell that first rings in the mind is: Are LinkedIn groups REALLY worth it?

How to Use LinkedIn Groups for B2B Marketing

• Role of Linkedojet in Using LinkedIn Groups for B2B Marketing
• How to search and join the right LinkedIn groups?
• Final Words: How to Use LinkedIn Groups for B2B Marketing

Let me answer this with how LinkedIn groups can be of help!

• Joining a network of like-minded people and building relationships with them
• Groups provide partnership opportunities for your business
• You can provide solutions to challenges faced by your prospective customers in LinkedIn groups
• Sharing your expertise in the groups through suitable content

Yet another advantage of using LinkedIn groups for B2B marketing is to overcome the weekly restriction on the connection limit of LinkedIn.

LinkedIn allows for 100 connect invites per week. In addition to the regular invites, you can message up to 30-40 group members daily, thus, increasing your network building efforts.

However, there are a few best practices to use LinkedIn groups for B2B marketing.

Role of Linkedojet in Using LinkedIn Groups for B2B Marketing

Pardon me for repeating! But one of the best practices to use LinkedIn groups for B2B marketing is to send messages to 30-40 members in the group daily.

Agree, it’s a tedious task. It costs your time.

Linkedojet comes into play here by automating the task.

Read: How to launch a safe LinkedIn automation campaign?

Plus, you can filter out the group members for sending messages based on keywords in their job title. Linkedojet scans the description of the group members for the purpose.

However, you need to be the member of that group to send messages to other members.

Yet another challenge in using LinkedIn groups for B2B marketing is……

How to search and join the right LinkedIn groups?

Process is easy if you follow the below steps:

• Search in the LinkedIn search bar based on keywords and filter to find the right group.

• View who in your network belongs to that group
• Join groups that your connections are already members of

Further, LinkedIn has ‘public’ and ‘private groups.

To join the public groups, click on ‘Request to join’ whereas with private groups, you can request an invitation from the manager of the group.

In the group, follow these LinkedIn groups best practices:

• Show your expertise by answering questions others have asked related to your niche/business
• Share your articles/blog posts and ask the group members a question related to it. However, restrain yourself from being over promotional. Rather, focus on being helpful to the group members by sorting out their challenges
• Send an invitation to connect with the group members with a personalized message using the LinkedIn automation tool, Linkedojet. You can send them personalized GIFs and videos that help engage the prospect with your business.

How to Message a Group Member

Where to Look for a Message from a Group Member

Final Words: How to Use LinkedIn Groups for B2B Marketing

Now you know what LinkedIn groups are worth for your B2B marketing. You can overcome the connect limit of LinkedIn and increase your daily networking and prospect building activity by using LinkedIn groups in addition to personal invites.

And Linkedojet saves your time and efforts in doing so, giving you the desired result in the shortest possible time.

So, what are you waiting for? Book a demo with our team to know how to use LinkedIn groups for B2B marketing using Linkedojet!

This content originally appeared here on: https://linkedojet.com/blog/how-to-use-linkedin-groups-for-b2b-marketing/