How To Scrape Data from LinkedIn and Use it in your Campaigns?

 

Any idea of how much data internet users generate every single day?

Well, near about 1.145 trillion MB! And this is bound to increase by nearly 19% in the next 5 years.

That’s a lot of data to analyze and gather information about your potential clients.

But do you have the time to dig into such an enormous pool of data? Of course not! Manually digging into it, looking for leads, and converting them into a viable list of potential clients is time-consuming and a waste of valuable work hours.

Quick fix?

Scrape LinkedIn Search results! And here’s what it means for your business:

• Lead generation without wasting much of your time
• Predict market and industry trends
• Improve hiring for ATS and recruitment platforms
• Chart out companies’ performance and decide which ones to invest in

Does that sound great?

Then, let’s dive into how to scrape data from LinkedIn and use it effectively in your marketing campaigns.

How to Scrape Data from LinkedIn?

• Why to scrape data from LinkedIn?
  • 1. Scraping data from LinkedIn profiles
  • 2. Scraping data from LinkedIn groups
• Is it ethical to scrape data from LinkedIn?
• How to Scrape Data from LinkedIn with Linkedojet?
• How LinkedIn Profile Scraper boosts your lead generation?
  • 1. You will have in-depth information about your leads and can create personalized outreach campaigns.
  • 2. You can integrate the information of leads into your CRM and send emails directly from its dashboard. Plus, you can easily see whom you have reached out to, whom to follow up with, who has replied, and so on.
• Conclusion

Why to scrape data from LinkedIn?

LinkedIn is most relevant to scrape data from for B2B companies. It’s the topmost social networking site for professionals and businesses.

With over 750 million users, 90 million senior-level influencers, and around 30 million companies, LinkedIn is the goldmine of information you need for your targeted lead generation and outreach campaigns.

You can scrape data from LinkedIn in two ways:

1. Scraping data from LinkedIn profiles

While visiting a public profile, you can scrape data from LinkedIn such as their name, job titles, skills, industry, email address, education details and much more.

Once you have that information, lead generation gets quicker and effective.

2. Scraping data from LinkedIn groups

LinkedIn groups in any B2B niche are packed with potential customers. You can scrape details of the group members such as job titles, experience, previous and current company, groups, to build your list of warm leads and personalize your outreach campaigns to make genuine connections.

Read further: How to Use LinkedIn Groups for B2B Marketing?

But the question that arises in one’s mind for data scraping from LinkedIn is……

Is it ethical to scrape data from LinkedIn?

LinkedIn prevents any unauthorized scraping of data from its platform. This includes:

• Automated viewing of LinkedIn profiles
• Use of bots to scrape data of LinkedIn members
• Creation of fake accounts to scrape data at multiple stages

However, scraping data on LinkedIn that is publicly available is not illegal, nor an offense, and you can easily collect such data for your marketing campaigns.

Compared to manually searching for people and company profiles on LinkedIn, Linkedojet automates this process for you and aggregates it into readable formats.

How to Scrape Data from LinkedIn with Linkedojet?

Besides automating the process, Linkedojet makes data scraping more effective because of the following reasons:

1. It scrapes only the information available for public access on LinkedIn
2. It can scrape data of potential leads at a particular location, of a particular job title, experience, etc.
3. Linkedojet can easily integrate with any 3rd party applications like Clearly, snov.io, Hunter email, etc and provide missing pieces of information like email id , contact number based on the name and current company

Let’s understand this with a few examples!

Let’s say my company sells software related to media and communication industry, and I wish to search for senior level profiles in this niche in United Kingdom.

Linkedojet makes the task easier and quicker by scraping this data from individual LinkedIn profiles and aggregating a list of people that match my criteria.

Here’s another case for attention!

A real estate broker in Washington wants to build a network of real estate brokers across USA. However, before connecting on LinkedIn, the broker wants to know the number of years his targeted lead has spent as a real estate broker and locations he is licensed to work in.

Linkedojet effectively and quickly scans the description section of the targeted lead and allows the broker to run a drip campaign with the selected ones, saving time.

Read further: Case Study on Data Scraping from LinkedIn

Okay! You have scraped tons of data from LinkedIn. Now what? How to use this data for your business?

How LinkedIn Profile Scraper boosts your lead generation?

1. You will have in-depth information about your leads and can create personalized outreach campaigns.

Besides the names and contact details of your potential leads, data scraping gives you more information, like skills, awards, etc. to help you create personalized drip campaigns rather than sending generic emails to all.

2. You can integrate the information of leads into your CRM and send emails directly from its dashboard. Plus, you can easily see whom you have reached out to, whom to follow up with, who has replied, and so on.

Conclusion

Data scraping is the first step to lead generation. And Linkedojet helps in easy and quick scraping, saving your valuable work hours as compared to manual collection of data.

The benefits of Linkedojet don’t stop there! Once you have oodles of data, Linkedojet further helps to leverage that data effectively by creating personalized drip campaigns and grow your business year by year.

So, what are you waiting for? Try out our free demo and start automating your lead generation process.

This content originally appeared here on: https://linkedojet.com/blog/how-to-scrape-data-from-linkedin/

LinkedIn CRM Integration: How to Integrate your CRM with LinkedIn for Increased Sales

 

It would be stupid of me to ask ‘Do you want more sales for your business?’ because who doesn’t.

Besides many other ways to achieve this, LinkedIn CRM integration leads the list, as it helps you better understand your audience and make better decisions to boost your sales.

But, how to do this integration?

Well, that’s what you’ll learn in this post. However, some of you might wonder why you need LinkedIn CRM integration.

So, let’s cover that first!

How to Integrate LinkedIn with your CRM?

• Why you need LinkedIn integration with CRM?
• How to integrate LinkedIn with CRM of your choice?
• Final Words

Why you need LinkedIn integration with CRM?

• With your growing audience, you need deeper insights about your leads to make better decisions, and LinkedIn CRM integration provides just that.
• It saves you a lot of work hours in lead capturing as you don’t have to search for information about every lead you communicate with; it’s there in your CRM
• Keep a track of your relevant leads such as their job change and design your market campaigns accordingly
• Better and organized reporting – CRM helps you go deeper into the data and metrics of your audience and keep it organized. With LinkedIn and CRM integration, you can see from which campaign most of your leads come from, analyze your connection request acceptance rate, and much more.
• With such integration, you can note down custom information and comments for each person you connect with on LinkedIn
• Besides keeping an organized list of your leads (different types) in the CRM, LinkedIn CRM integration helps in creating a secondary point of contact with your leads. You can send them emails directly from CRM in addition to the messages on LinkedIn, which is an added advantage in lead capturing.
• Helps in managing your LinkedIn Inbox smartly

Now that you are convinced on the importance of LinkedIn integration with CRM, let’s see how to integrate LinkedIn with few popular CRMs.

How to integrate LinkedIn with CRM of your choice?

The best way of LinkedIn and CRM integration is to use the LinkedIn automation software, Linkedojet.

Linkedojet is integrated with various API based data enrichment and CRM tools like Zoho, Hubspot, SugarCRM, and Salesforce. Just enter your API key and you can integrate your CRM tool with Linkedojet dashboard.

Further, you can also enrich your leads by integrating with various 3rd party enrichment APIs like Lusha, Clearbit, Snov.io, and others.

I can read your mind here!

It wonders, “Why Linkedojet?”

Well, take a look at these benefits to decide:

• Send connection requests to prospects on LinkedIn Sales Navigator, or Business Plus Profile, automatically saving loads of work hours
• Auto withdraw of pending connect requests which are older than 3 weeks
• Find newly added first-degree leads and send them custom welcome message and a series of follow-up messages from a single dashboard
• Analyze the performance of your LinkedIn outreach campaigns – multiple campaigns from multiple accounts on a single dashboard. Plus, you don’t have to manually compile such data; easily download it from Linkedojet dashboard

• Filter out the relevant group members to message and overcome the daily invite limit on LinkedIn
• Filter out leads with open profiles and send them free InMails
• Upload a list of your target companies and reach out the decision makers with drip campaigns
• Send and view your messages on LinkedIn from a single dashboard
• Tag your leads within the dashboard to avoid losing track of them

Final Words

So, LinkedIn CRM integration can do wonders for your lead generation and boost your sales.

And Linkedojet provides the easiest way to integrate by just entering your API key.

Ready to boost your sales with the world’s safest LinkedIn automation tool? Schedule a demo here!

This content originally appeared here on: https://linkedojet.com/blog/linkedin-crm-integration/

A Complete Guide to Smart LinkedIn Inbox Management

 

What’s the most important part of LinkedIn?

Well, it’s the INBOX!

That’s where all the action takes place – outreach, sales pitch, setting up a meeting/demo, and so on.

So, if LinkedIn is your primary channel for customer engagement, your Inbox will be highly flooded with messages. It will be so full as to make you feel overwhelmed and loose track of your conversations.

And if you manage your personal and company page or multiple LinkedIn accounts, the situation is scary!

Calm down! There’s a better way to LinkedIn Inbox Management.

So, ready to take back the control of your LinkedIn Inbox?

Great, let’s dive straight into what you need to do!

How to Manage your LinkedIn Inbox Smartly?

• What’s wrong with LinkedIn’s current Inbox system?
• 4 ways to simplify your LinkedIn Inbox management
  • 1. Use LinkedIn filters
  • 2. Choose the right Email for LinkedIn updates
  • 3. Manage your Group message updates
  • 4. Use LinkedIn Automation
• To Sum Up

What’s wrong with LinkedIn’s current Inbox system?

As said earlier,

If you have less than 500 connections and don’t post on LinkedIn much, you have nothing to worry about. Because you won’t be sending out a lot of messages or doing outreach and things will be easy to keep track of.

So, there’s nothing wrong with the Inbox system of LinkedIn for you.

But….but….but!

If LinkedIn is your go-to source of customer engagement, staying on top of everything gets time-consuming.

Besides your outreach, LinkedIn pushes job alerts, news digests, InMails, and even sponsored posts into your Inbox. So, if you wish to reply to a specific message, you must scroll a lot- especially if you receive a lot of connection requests daily.

In short, the more active you are on LinkedIn, the more flooded your Inbox will be.

And the situation worsens if you handle multiple LinkedIn accounts. So, at a certain point of time, LinkedIn Inbox management becomes too much of work, and you are bound to lose track of your conversations, which might hurt your business.

Solution?

Read the steps to manage your LinkedIn Inbox below!

4 ways to simplify your LinkedIn Inbox management

Here’s what to do while navigating your LinkedIn Inbox:

1. Use LinkedIn filters

By default, LinkedIn Inbox shows you all the messages received. However, if you click the dots next to ‘Search messages’, you can pick a specific category of messages such as All Messages, Archived, My Connections, Unread, InMail, Spam.

• Archived – If you don’t have time to read and reply to a message in your LinkedIn Inbox, you can archive it for later viewing. However, the only drawback is that you can’t create folders in LinkedIn Inbox to segregate the messages, but only archive into a general category.

To view your Archived messages, click the Archived option from the drop-down menu.

• Other filters – You can also click the three dots above a particular conversation to either delete, mark as unread, mute, manage participants (to make a group chat), report the message or leave the conversation.

Advantage of using LinkedIn filters

LinkedIn filters help in easy LinkedIn Inbox management and keep your Inbox almost empty at all times.

Look:

Your LinkedIn Inbox messages are tasks to be completed. They need a reply or a follow-up or something else depending upon the person.

So, if you have a giant list of pending messages in your Inbox, which inevitably happens when you don’t use filters, your Inbox will be highly disorganized and make you feel more overwhelmed.

So, to fix that:

• Archive a message that doesn’t require an immediate action
• Reply to the messages then and there, if you can in less than 2-3 minutes and archive it immediately
• Set it as unread if the message requires some thought to reply back. This way, you can get back to it later, and quickly see the full list of messages that need to be replied.
• Delete messages which are of no importance

This way, you’ll keep your LinkedIn Inbox organized and see only those messages that need attention, thus, saving a lot of time.

2. Choose the right Email for LinkedIn updates

LinkedIn sends you updates about receiving a new message or when someone views your profile or job updates.

However, they get annoying after a while and disturb your workflow.

Fix this by setting up a primary address that suits the way you use LinkedIn.

Let’s say, you choose your Gmail address as the primary address, and access LinkedIn related mail directly from your Inbox. However, if this hinders your workflow, you must choose a different primary address on LinkedIn.

You can register more than one email address on your LinkedIn profile and make one of them as primary. Like you can register with your personal and company email address on LinkedIn and people can find you using either of them.

To add or change your email address, go to Settings > Sign in and Security > Email addresses

3. Manage your Group message updates

Messages from your LinkedIn groups can flood your Inbox really quick. And this further depends on the number of LinkedIn groups you join and are active in.

However, you can opt out of receiving individual emails from specific groups by clicking on ‘Settings and Privacy” > Communications > Email > Network

4. Use LinkedIn Automation

Though above steps will help you manage your LinkedIn Inbox to certain extent, if you do a lot of outreaches to different target audiences, managing the Inbox can STILL be a problem.

Just imagine! Sending and receiving about 100 messages on LinkedIn daily! To mark messages as Archive, delete or setting as unread will still be time consuming.

This can be fixed by using a LinkedIn automation software, Linkedojet.

Here’s how Linkedojet will help in smart LinkedIn Inbox Management:

1. Managing your Inbox from a single dashboard

Linkedojet allows you to send and view your messages on LinkedIn from a single dashboard.

You can see the number of connection requests sent, messages sent, how many replied, what’s the reply, and reply back, all from one place, without leaving the dashboard.

So, you don’t have to remember the stuff and do it manually. Simple, isn’t it?

2. Managing multiple LinkedIn accounts

An icing on the cake?

You can do the above activities for multiple LinkedIn accounts (if you handle them) from a single dashboard without the hassle of logging in and logging out of the account.

Convenience wins again!

3. Better Campaign Insights

Linkedojet comes with a dashboard that’s ready with all the key metrics and Insights to see how well your outreach campaigns perform.

And you need not manually compile the data. Just glance through your dashboard and download it for future reference as well.

4. Tagging your leads

Yet another advantage of using LinkedIn automation over manual LinkedIn platform!

You can apply tags to your leads such as: Interested, not interested, follow-up, call later, and so on to keep a track of how to follow up your leads and segregate the active ones from inert leads.

So, you’ll never lose track of your prospects and conversations next time with Linkedojet.

Watch the working of the software here.

5. Segregate message replies

LinkedIn automation software, Linkedojet helps you to track and segregate replies by the campaigns they belong to. Thus, if you create multiple campaigns on Linkedojet dasboard catering to different products/services you offer, the tool ca track and segregate replies based on the campaigns they belong to. This keeps your Inbox organized and easy to handle.

To Sum Up

If LinkedIn is your go-to channel for marketing, it’s crucial you learn to manage your Inbox smartly.

And nothing works out more efficiently than using a LinkedIn automation software.

If you want to avoid keeping track of messages, replies, ad follow-ups manually…..

If you don’t wish to lose track of your conversations on LinkedIn…..

If you wish to save time and handle customer engagement more efficiently……

Be smart and take the first step towards smart LinkedIn Inbox management by signing up for demo here.

This content originally appeared here on: https://linkedojet.com/blog/linkedin-inbox-management-guide/