How to Do Company Connections Targeting on LinkedIn – a Laser Focused Strategy

 

Ah! You know the benefits of creating and maintaining your LinkedIn company page. Don’t you?

In case you don’t, read it here.

Besides, LinkedIn company pages have another advantage.

You can use them for company connections targeting to grow your network and prospects list.

85% of B2B marketers say lead generation is the most challenging part. However, it won’t be any more with this laser focused strategy utilizing company connections targeting.

And for the purpose, there are a range of company properties you can use to reach your target audience.

Let’s have a look at what those properties are!

Laser Focused Strategy to Generate Leads with Company Connections Targeting on LinkedIn

• Audience Attributes for Company Connections Targeting
• What can be done with Company Connections targeting?
• How to get started with company connections targeting?
• Final Words

Audience Attributes for Company Connections Targeting

To target connections from LinkedIn company pages, you can use the following range of company properties:

• Company Connections: Use company connections targeting to reach the 2nd degree connections of the employees at your desired companies. However, this feature is only available for companies with more than 500 employees.

• Company Industry: With variety of industries like education, entertainment, agriculture, health and wellness, and others to choose from, you can narrow down company connections targeting to the primary industry of the company where the desired member is employed.

• Company Size: You can target company connections based on the size of the organization where the employees work. Company size is determined by the number of employees listed on its LinkedIn Page which go from 1 to 10, 11 to 50, and the increments increase gradually.

• Company Name: You can directly target the employees of specific companies by searching the organization’s name on LinkedIn.

• Company Category: Last but not the least, you can target companies by custom segments such as S&P 500.

Now, you have shortlisted the companies you wish to target for your lead generation. What’s next?

What can be done with Company Connections targeting?

• Run account-based marketing campaigns wherein you push your marketing campaigns in front of specific accounts and audience rather than targeting a larger audience. After choosing your specific audience, you can create content and run ads specific to account targeting.

• Reach out to the decision makers in target companies. Spending on LinkedIn ads is not feasible for all as LinkedIn requires a higher ad spend than other platforms. Alternatively, you can send connection invites targeting the decision makers of the companies you choose. (See the screenshot below)

How to get started with company connections targeting?

• Prepare a list of the companies you wish to target with their website, country, and industry and save it as CSV file. Remember the company attributes above which you can use to prepare your list.
• Upload the list on Linkedojet dashboard to create your drip campaign. Linkedojet will scan the list of employees in the companies you upload, scan their job titles, open the profile of your desired job title, and send them a connect invite.

For example, let’s say you wish to target the business development managers in the companies related to finance industry.

Here’s a step-by-step process to use Linkedojet for company connections targeting and connecting with decision makers in the company:

Final Words

In this post, you learned about another trump card to boost your lead generation process with company connections targeting using LinkedIn company pages.

Linkedojet comes into the picture where things get manual and tedious, by automating the tasks and saving your time and efforts.

So, what’s the wait for? Jump start to use this trump card and schedule a demo with us!

This content originally appeared here on: https://linkedojet.com/blog/company-connections-targeting-linkedin/

How to Use LinkedIn Groups for B2B Marketing of your Business

 

Besides outbound reach and marketing on LinkedIn, LinkedIn groups are another option to explore for the same.

However, the bell that first rings in the mind is: Are LinkedIn groups REALLY worth it?

How to Use LinkedIn Groups for B2B Marketing

• Role of Linkedojet in Using LinkedIn Groups for B2B Marketing
• How to search and join the right LinkedIn groups?
• Final Words: How to Use LinkedIn Groups for B2B Marketing

Let me answer this with how LinkedIn groups can be of help!

• Joining a network of like-minded people and building relationships with them
• Groups provide partnership opportunities for your business
• You can provide solutions to challenges faced by your prospective customers in LinkedIn groups
• Sharing your expertise in the groups through suitable content

Yet another advantage of using LinkedIn groups for B2B marketing is to overcome the weekly restriction on the connection limit of LinkedIn.

LinkedIn allows for 100 connect invites per week. In addition to the regular invites, you can message up to 30-40 group members daily, thus, increasing your network building efforts.

However, there are a few best practices to use LinkedIn groups for B2B marketing.

Role of Linkedojet in Using LinkedIn Groups for B2B Marketing

Pardon me for repeating! But one of the best practices to use LinkedIn groups for B2B marketing is to send messages to 30-40 members in the group daily.

Agree, it’s a tedious task. It costs your time.

Linkedojet comes into play here by automating the task.

Read: How to launch a safe LinkedIn automation campaign?

Plus, you can filter out the group members for sending messages based on keywords in their job title. Linkedojet scans the description of the group members for the purpose.

However, you need to be the member of that group to send messages to other members.

Yet another challenge in using LinkedIn groups for B2B marketing is……

How to search and join the right LinkedIn groups?

Process is easy if you follow the below steps:

• Search in the LinkedIn search bar based on keywords and filter to find the right group.

• View who in your network belongs to that group
• Join groups that your connections are already members of

Further, LinkedIn has ‘public’ and ‘private groups.

To join the public groups, click on ‘Request to join’ whereas with private groups, you can request an invitation from the manager of the group.

In the group, follow these LinkedIn groups best practices:

• Show your expertise by answering questions others have asked related to your niche/business
• Share your articles/blog posts and ask the group members a question related to it. However, restrain yourself from being over promotional. Rather, focus on being helpful to the group members by sorting out their challenges
• Send an invitation to connect with the group members with a personalized message using the LinkedIn automation tool, Linkedojet. You can send them personalized GIFs and videos that help engage the prospect with your business.

How to Message a Group Member

Where to Look for a Message from a Group Member

Final Words: How to Use LinkedIn Groups for B2B Marketing

Now you know what LinkedIn groups are worth for your B2B marketing. You can overcome the connect limit of LinkedIn and increase your daily networking and prospect building activity by using LinkedIn groups in addition to personal invites.

And Linkedojet saves your time and efforts in doing so, giving you the desired result in the shortest possible time.

So, what are you waiting for? Book a demo with our team to know how to use LinkedIn groups for B2B marketing using Linkedojet!

This content originally appeared here on: https://linkedojet.com/blog/how-to-use-linkedin-groups-for-b2b-marketing/

Real Estate Lead Generation: How to Generate 3X Leads on LinkedIn

 E** Realty is one of the world’s fastest growing real estate brokerages based in Washington. Founded in 2009, the firm is now operational across 14 countries in the world with over 60,000 real estate professionals.

Real Estate Lead Generation Using Linkedin

• Challenges in Real Estate Lead Generation
• Why Realtors Should Use LinkedIn?
• Why Linkedojet for Online Real Estate Lead Generation?
• Company’s growth and how Linkedojet plays a role
  • With Linkedojet, the client has been able to connect with 650+ brokers in the past 5 months and working to close 3X more deals than before.
• Layout of Linkedojet’s Data Extraction Process Used
• How to Generate Real Estate Leads on LinkedIn?

Challenges in Real Estate Lead Generation

The client wanted to build a network of Real Estate Brokers across USA. LinkedIn was an obvious answer for reaching out to their target audience. They had been using LinkedIn as the primary source of real estate lead generation, but faced the challenge of how to scale. Further, before connecting on LinkedIn, they wanted to identify how many years the targeted leads have spent as a Real Estate broker and which regions they are licensed to work in. Doing this manually was strenuous and time-consuming.

Linkedojet helped them overcome the challenge by enabling to scan the description section of the targeted lead and run a drip campaign to connect with the selected ones, thus improving the scalability and saving time. They also needed a tool that was cloud-based and easy to use with minimal training.

Why Realtors Should Use LinkedIn?

The reason is obvious! LinkedIn is purely for business, unlike other social media. It lets you target leads based on your desired criteria like location, industry, past and present company, etc. Thus, it lets you narrow down your search and target only your prospective customers.

As a real estate owner, you need to network with other brokers and look out for new clients to keep your sales pipeline packed. LinkedIn can provide a load of information about your prospect like his location, years of experience, education, etc. to narrow down your search to the desired profiles.

Further, having a robust LinkedIn profile helps build credibility about your company and brand. LinkedIn has a vivid community of niche groups you can join for advice, ideas, counseling, and real estate lead generation.

As a real estate agent, you can promote listings, blog posts, curated articles, and market trends on LinkedIn to engage with your audience and get leads for your business.

Why Linkedojet for Online Real Estate Lead Generation?

For the client, it was particularly important to find a tool that could extract data from the targeted leads like the age of the person, years spent in a particular location and role. Moreover, it should run effectively without logging in and out repeatedly.

At the same time, it needed to be cost-effective to be used by multiple team members without extended training. The capability to scan the prospect’s profile for the above-mentioned criteria played an important role here.

Here’s a list of other handy features of Linkedojet:

• Add drip campaigns within minutes
• Set-up as many follow-up messages as you want
• Data analysis of your campaigns
• Add a list of leads to your existing campaigns without pausing them
• View the inbox of your multiple LinkedIn accounts on a single dashboard, replies from leads, and reply them back
• Apply tags to your leads to segregate them
• Filter out your leads
• Download the data and keep a record of your target leads

Company’s growth and how Linkedojet plays a role

The client wanted to network with Real Estate Brokers in USA having more than 5 years of experience.

Linkedojet helped them to scan the profile of each of their prospective leads going through their description, job titles, and years spent in that particular role. Then, with its custom-built process, the tool identifies the region in which those leads are licensed to work, and finally adds all the experiences as ‘Real Estate Broker’ to sum up their total experience in that role.

Finally, a drip campaign is run to connect and engage with the leads that fit the criteria set by the client. The entire process is streamlined saving 20 man-hours in lead generation for real estate and allowing them grow their business.

With Linkedojet, the client has been able to connect with 650+ brokers in the past 5 months and working to close 3X more deals than before.

Layout of Linkedojet’s Data Extraction Process Used

How to Generate Real Estate Leads on LinkedIn?

I think you shouldn’t be doubtful now if LinkedIn is good for real estate. After reading this case study, you ought to know the right strategy of lead generation for real estate – creating drip campaigns to connect with your targeted leads on LinkedIn.

And Linkedojet just makes it easier to create such campaigns in just a few clicks.

So, think about investing in LinkedIn for your real estate lead generation.

This content originally appeared here on: https://linkedojet.com/blog/generate-real-estate-leads-linkedin/

Learn A-Z of LinkedIn Company Pages in 5 Minutes(Simple Guide)

With over 700 million members, the entire B2B world congregates on LinkedIn. And a lot happens on the channel – posting of updates, job opportunities, sales pitch, chats, and building of relationships.

So, how do you cut through so much noise?

Answer is……a LinkedIn company page!

Launched in the year 2018, LinkedIn Company Pages are like profiles of individual companies, organizations, and institutions.

I know…I know…you have questions cropping in your mind about LinkedIn company pages.

Therefore, in this guide, I’ll help you learn A-Z of LinkedIn Company pages in mere five minutes.

So, let’s jump right in!

First things first…

The Essential Guide to Creating a LinkedIn Company Page

• Should you really create a LinkedIn Company Page?
  • 1. Promote products/services
  • 2. Post job opportunities
  • 3. Share helpful content
  • 4. Increase your searchability
  • 5. Connect with target audience
• How to create a LinkedIn company page?
  • Steps to create your LinkedIn Company Page:
    • Step 1: Log into your LinkedIn account
    • Step 2: Click on Work drop-down menu in the top right corner
    • Step 3: Click ‘Create LinkedIn Company Page + at the bottom
    • Step 4: Choose your company size. Let’s say we choose Small Business
    • Step 5: Fill out the details of your business:
    • Step 6: When finished, check the checkbox at the bottom to verify that you are an authorized representative of the organization and click Create Page.
• What to do after creating the LinkedIn company page?
• How to promote your LinkedIn company page?
• Final Words: LinkedIn Company Page

Should you really create a LinkedIn Company Page?

You’ll answer this yourself by the end of this section.

In short, a LinkedIn company page allows you to interact with your audience as a brand rather an individual. This further helps your audience to know more about your company/brand.

To elaborate more, here are the benefits of creating a LinkedIn company page:

1. Promote products/services

A business page on LinkedIn gives you another opportunity to promote the products and services of your company. You can introduce your products/services, describe its benefits to your followers, and share links to your website.

2. Post job opportunities

You can hire talented people for your company by posting the job opportunities on the business page and viewing the LinkedIn profiles of the potential candidates.

Plus, potential candidates can learn more about your work culture from your LinkedIn company page.

Read: How to Use LinkedIn to Hire the Right Talent?

3. Share helpful content

Apart from your personal profile, you can share valuable content like your blog posts on your LinkedIn company page too. This helps to educate users about your products/services and leads them through the stages of a customer journey.

It also drives more traffic to your website and turns leads into customers.

4. Increase your searchability

In today’s digital world, if consumers can’t find you online, you’ll be out of the business community. Thus, a LinkedIn company page is crucial for users to discover your company online.

Adding links to your website on LinkedIn business page will also improve your search engine rankings.

5. Connect with target audience

As a B2B business, LinkedIn company page is the perfect way to connect with your target audience. You can connect with business owners and professionals through blog posts, comments on other’s posts, messages, sponsored posts, and LinkedIn InMail.

Further, don’t forget these stats showing the power of LinkedIn platform:

• 94% B2B marketers use LinkedIn as the #1 channel to distribute content.
• LinkedIn makes up over 50% of all social traffic to B2B websites and blogs.
• 80% of B2B leads come from LinkedIn.
• 3X more conversions happen from LinkedIn than from Twitter and Facebook.

By now, you must have answered if creating a LinkedIn company page is beneficial for your business or not.

So now, let’s move forward and learn the steps to create one for your business.

How to create a LinkedIn company page?

You can create a LinkedIn company page absolutely FREE.

Before you get started, there are a few requirements you need to meet to create a LinkedIn business page:

• A personal profile on LinkedIn
• Your personal profile should be at least 7 days old
• The profile strength must be “All-Star” (Read how to achieve an ‘All-Star’ status on your LinkedIn Profile)
• Website of your company and company’s email (no generic emails like Gmail.com)
• You must list yourself as a current employee of the company in the “Experience” section of your LinkedIn profile

Steps to create your LinkedIn Company Page:

Step 1: Log into your LinkedIn account

Step 2: Click on Work drop-down menu in the top right corner

Step 3: Click ‘Create LinkedIn Company Page + at the bottom

Step 4: Choose your company size. Let’s say we choose Small Business

Step 5: Fill out the details of your business:

• As you fill out your company name, LinkedIn will automatically input the URL to match.
• Enter your company’s website. That’s crucial to connect your LinkedIn followers to your company website.
• Choose your industry, company size and type from the drop-down menu. This information helps LinkedIn to categorize your page for visitors.
• Add a high-quality logo of your business
• Briefly describe (120 characters) about what your company/business does in Tagline section

Step 6: When finished, check the checkbox at the bottom to verify that you are an authorized representative of the organization and click Create Page.

Now, you’ll see the Admin View of your LinkedIn Company Page, which is actually the behind-the-scenes dashboard from which you can make changes to your Page. Also, you’ll see that LinkedIn provides a helpful checklist of actions to complete. Important things to complete in this step are:

• Add an ‘About Us’ section describing your business/company. You have the limit of 2000 words to describe, so make the best use of it. Use keywords relevant to your industry.
• Add your company location. You can add multiple locations too.
• Add a cover photo keeping the size limit of 1,128 x 191 pixels
• Add up to 3 hashtags related to your industry and audience
• Add your company’s contact details

What to do after creating the LinkedIn company page?

Creating a business page on LinkedIn is job half done. You must spruce up your page to gain maximum out of it.

1. First, determine your Page admin(s), people who will be responsible for creating or delegating content on the page. To add new Page admins, click Admin tools > Manage admins in the top right corner of your Company Page and Add admins.

There are 3 types of admin roles:

• Super admin – has access to every admin permission on the page including adding and removing of admins, editing the page information, and deactivating the page.
• Content admin – has permission to create and manage content on the page, including updates, events, stories, and jobs.
• Analyst – has permission to monitor page’s performance through analytics and help drive company goals. An analyst has access to only the Analytics tab of the page.

2. Customize your call-to-action

Under the logo and next to Follow + button on LinkedIn company page, you’ll find an opportunity to mention your call-to-action (CTA). Pen it down thoughtfully to better engage your followers.

To customize your CTA,

• Click the pencil icon next to it.
• Turn on the custom button option
• Choose a button name from the drop-down menu and enter a URL to direct visitors to your website, landing pages, event registrations, and more

3. Keep your images up-to-date

Your company’s logo and cover photo visually introduce and engage your page visitors. So, keep them up-to-date with the latest branding and marketing materials.

4. Share engaging content with your followers

Consistently post on LinkedIn company page to inform, engage, and market to your audience. You can post updates to your products/services, job openings at your company, trends/news involving your brand, behind-the-scenes content featuring employee life, and blog posts.

5. Check your Company page analytics regularly to know who’s visiting and engaging with your page and what type of content they prefer.

6. Post content from partner companies or related businesses to engage other companies and promote your content to their audience.

How to promote your LinkedIn company page?

1. Ask your employees to add your company to their profile as their place of employment to build credibility of your page
2. Promote your business page on other social media profiles
3. Post regularly on LinkedIn and use relevant hashtags
4. Add company page link on your website
5. Invite connections to follow your company page

LinkedIn allocates 100 free credits per month to company pages, allowing you to invite 100 people to follow your company page. When the recipient accepts your invitation, the credit is returned to you. This is the limit shared by all admins to your page. Credits do not rollover.

To send invitations:

1. Sign in to your company page admin center
2. Click Admin tools and select ‘Invite connections’ from the ‘Grow your page audience’ list in the right-hand column.

1. Select members you want to invite or search for them in the bar at the top
2. Click Invite connections. After you have selected people to invite, the blue button in the bottom right will become active.

1. Your invitation will appear in the recipients’ invitations just like a personal connection.
2. Your received invitation to connect will look like this in your connection’s inbox:

Before sending invites to people to follow your page:

1. Ensure you have posted good content on your LinkedIn Company Page 
2. You can only invite a person to your company page once, so make sure your page is looking its best before beginning.

Final Words: LinkedIn Company Page

A LinkedIn Company page fortifies your brand awareness, trust, and social presence. It further augments your search engine rankings. So, use this guide to develop your LinkedIn company page today and start engaging with new followers and customers.

Have more questions about LinkedIn company page? Pen them down in the comments and I’ll answer them as soon as possible!

This content originally appeared here on: https://linkedojet.com/blog/linkedin-company-pages-guide/